Bold statement we know, but it is becoming a reality. Over the past decade the number of texts has increased drastically, leading researchers to predict that 6 billion people will be sending and receiving SMS text messages by 2025 according to GSMA Intelligence. It’s the new way to instantaneously reach everyone and rise above the noise of other oversaturated communication channels. This article is going to explain why your business should be tapping into this untouched marketing goldmine.
1. Your customers want to text you!
It crazy to think but 89% of people would like to text with businesses according to BusinesssWire. In addition to this, Agility PR found that text is preferred 3 to 8 times more than face-to-face communications across all generations. This also allows you to widen and expand your demographic of customers. Instead of just focusing on one communication strategy that might only reach a small portion of your demographic, texting can reach everyone. Mainly because well most people have cell phones or other mobile devices these days.
2. The speed and fast delivery
Now that you are a little more familiar with the accessibility of texting, let’s talk about the speed. There is virtually no wait time when it comes to SMS messaging. The sending and receiving of text is 10 times faster than placing a voice call according to PR Newswire. This is also an area where SMS marketing can really outshine the rest. Specifically, because sending SMS requires little to no prep time, no designs to make, materials to gather, nor does anyone need to be contacted. However, did you know that text messages have a 99% open rate and an average response time of about 90 seconds? And that 95% of text are read within 3 minutes, that’s amazing! This allows you to tap into a large market of millennials (being the most popular demographic of texters) who send and receive an average of 67 text messages a day! If that’s not enough for you, a study by Velocify even reports that 46% of business text messages receive a response over emails 6%. Are you starting to get the picture? SMS messaging gives people a more efficient way to communicate, especially within a business because they’re faster than phone calls and have a better open rate than emails
3. Its more personal
Texting has moved from a place where you connect with family and friends to a more open space. Your business can ultimately convert conversations into sales by using this close and personal connection to send targeted materials that provide added value to your customers, and 75% of those customers actually wouldn’t mind receiving SMS messages from a brand according to MarketingProfs. You can also give your customers an opt-in and opt-out because it makes your customers more comfortable with your business as a whole. This personal engagement also increases your company’s engagement because not only does it give you a way to engage with customers it gives a way for customers to engage with you.
With the popularity of on-demand services, conversational support & sales has never been more important. Allow users to reach you directly with text messaging